COMPLETE DIGITAL MARKETING COURSE
PRACTICAL TRAINING + ASSIGNMENTS + LIVE PROJECTS
All business individual need to understand the ins and outs of online marketing. Wait, no… everyone needs to, not just Business owners, and by that we mean Working Professionals, bloggers, consultants, professionals across all industries.
To market yourself and market your business in a digital world, you need to be ahead of the game and fully master the basics of online marketing: how to setup and maximize your social presence, understanding SEO and making sure you are seen by your target audience, understanding the importance of mobile marketing and how to make it work for you, planning, strategizing and so, so much more… And how do you do that?
Well, the Chartered Institute of Social Media and Digital Marketing Institute (CISMDM) has it all covered. The world’s leading professional institute in the field of digital marketing has come up with an exciting and dynamic Step by Step 32hours Course that covers the Core Aspect of Digital Marketing.
TRAINING AND CERTIFICATION FEE: $139 (#50,000) ONLY FOR JANUARY
88 Iju Road off College Road-Beside GtBank Agege-Ogba Lagos Nigeria
REGISTER TO ATTEND
UPDATED COURSE CONTENT
Digital Marketing is vast and expanding, as such the curricula of Digital Marketing Courses must keep being updated. The regular updates on our courses and their curricula keeps this Digital Marketing Program a league apart from that of other Digital Marketing Institutions. Our approach to Digital Marketing training is exhaustive. You will learn various techniques of Digital Marketing through a series of 44 Modules.
The number of modules in this online Digital Marketing course for each domain will vary based on the importance and effectiveness of each domain. Each module will typically be delivered in one week. For you to learn all the modules of Digital Marketing in the duration promised, we will conduct multiple online classes every week.
We believe that taking up an Online Digital Marketing Course is the best way to train in Digital Marketing. Our experience of being in the training industry since 2017, along with the apparent requirements of learning Digital Marketing make the case clear for us. Since, all of the research and application on Digital Marketing takes place online, you have to be on this platform to learn.
Course Unit Worth: $4,000
Introduction to Email Marketing
What are Lead Magnets?
Lead Magnet Task
Lead Margnet Examples
Nurturing Your Leads
Stages Of Campaign
Drafting you Emails
Creating your Campaign
- Conversion Oriented Landing Page Design
- Creating a high Converting landing Page
- Understanding Mail Automation
- Creating a Automation
Effective Email Content
- Creative & Copy
Course Unit Worth: $7,000
Getting Started with Social Media Marketing
Introduction to Social Media
Introduction to Facebook Marketing
Setting Up Facebook page
Marketing on Instagram
- Optimizing your Instagram business profile
- Crafting an Instagram content strategy
- Best Practices
- Influencer Marketing on Instagram
- Analytics & Measurement
- Instagram Ads
LinkedIn as a Marketing Platform
- LinkedIn for Personal Branding
- Brand Marketing on LInkedIn
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist
- Snapchat for business
- Building a following
- Driving Engagement
- Analytics & Measurement
Social Media Marketing Tools
- Sprout Social
Course Unit Worth: $3,050
Introduction to SEM – Fundamentals & Case Studies
- Consumer Journey
- What is SEM? Why SEM?
- What is Google AdWords? Why Google AdWords?
- Google Network
- AdWords Terminologies
- How Does the SEM Auction Work?
- Structure of an AdWords Account
- Campaign Types – Introduction to Search, Display (including Videos),
- Shopping and Mobile-specific campaign types, and when/why to use them.
- Creation of Search Network Campaign
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
Course Unit Worth: $2,980
Creation of Google Display Network
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
Course Unit Worth: $2,070
YouTube Marketing – Introduction & Ad Formats
- YouTube Ad Formats
- YouTube Campaign Creation
- YouTube Analytics
- Video Campaign Optimization Tips
Course Unit Worth: $6,098
Introduction to SEO
How do Search Engines work?
- Indexing & Crawling Basics
- Optimizing Crawl Budget
- Intro to SEO
Organic Search vs. Paid Search Results
- Anatomy of a Search Result (Search Snippet)
- What is On-page SEO (Content, Architecture, HTML)?
- What is Off-page SEO/Link Building (Social, Content-based, PR)?
- Finding Seed Keywords: Mind Map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
- Google Keyword Planner Tool
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
- 301 Redirects
- What is Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local Listings/Citations
Backlink Audits using SEMrush.com
- Backlink audit of one website
- How to audit backlinks of competitors and gain insights?
SEO Audit, Tools, Measurement
- What are SEO Audits?
- Different Types of SEO Audits
- Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
- Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
- Google Search Console
Course Unit Worth: $4,000
Content Marketing (in association with LinkedIn) [1 Module]
You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.
- Myths about Content Marketing
- Identifying & creating “Good” Content
- Framework to begin a content marketing program
- How to show ROI for content programs
- About key resources and tools to create and curate content
Lead Sourcing [1 Module]
- How To Use Google To Source Information
- How To Use Google To Ping Specific Domains For Information Such As Email Ids
- How To Validate Email Ids
- How To Source Segmented Database(however Possible)
- Learn To Source Email Ids Of Anyone Who Represents A Corporation
- Understand how to Source Information Directories
- Learn About Known Sourcing Softwares/apps/plugins
- Learn How To Use Sourced Databases
Importation from China
WHY YOU SHOULD LEARN FROM US
CISMDM’s Digital Marketing Course is Nigeria’s 1st HYBRID Program( In-class Training)
- Nigeria’s Largest In-class Digital Marketing Institute.
- Nigeria’s only affordable and Step by Step digital marketing.
- The only institute with 6 different University Partner in 3 countries.
- Successfully Completed 122+ Batches.
- First one and only institute that offer a professional Certificate and University professional Certificate in Nigeria
- Website Owners Who Want to Increase Web Traffic, Conversions, and Sales
- Business Owners Who Want to use Digital Marketing to Grow their Business
- Anyone Want to Master Social Media Marketing
- Anyone Struggling to Get Traffic and Sales
- If You’re New In Business & Want to Market Effectively
- Anyone Looking to Start a Career in Digital Marketing Space
- Anyone Wants to Build a Brand and a Fan Base on Social Media
- You who Wants to Master Digital Media Marketing
- Anyone Wanting to Set up a Website from Scratch
- Someone with a job who wants to create their own business on the side