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Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium.

 

29 Reasons why you should consider a Digital Marketing course

1. Customers are onlineImage result for digital marketing black men imageHaving social media accounts is a must these days. Being on social media platform (Facebook, Instagram, Twitter and so on) gives you direct access to your customers. It also gives your customers direct access to you.

 

2. Become an in-demand professionalImage result for black men digital marketing in-demand professional

By 2020, there will be over 150,000 new and available jobs in digital marketing with limited available skilled professionals to fill those roles.

Since digital marketing is such a new profession, there is a severe lack of digital specialists with the necessary levels of training and experience. 

 

3.  As a side income for student Image result for digital marketing side income for black student

Digital marketing course will benefit student  to spend leisure time in doing something that will help them make money. While your friends are partying outside, you can hustle hard to make some decent money.

There are many  students out there who make a lot of money online through the acquired digital marketing skill.

 4. Marketing ProfessionalImage result for black men marketing professional

All marketers need to understand the ins and outs of online marketing. Wait, no… everyone needs to, not just marketers, and by that we mean business owners, bloggers, consultants, professionals across all industries.

To market yourself and market your business in a digital world, you need to be ahead of the game and fully master the basics of online marketing: how to setup and maximize your social presence, understanding SEO and making sure you are seen by your target audience, understanding the importance of mobile marketing and how to make it work for you, planning, strategizing and so, so much more… And how do you do that?

Well, the Chartered Institute of Social Media and Digital Marketing Institute (CISMDM) has it all covered. The world’s leading professional institute in the field of digital marketing has come up with an exciting and dynamic Step by Step 32 hours Course that covers the Core Aspect of Digital Marketing.

5. Career growth for experienced professionalsImage result for black men Career growth for experienced professionals

For senior sales professionals, the primary reason to join a digital marketing course is to accelerate their career growth as there is an important role of digital marketing for a sales profile. For e.g., a sales professional can leverage his/her presence on mediums such as Instagram, Twitter or Facebook and so on for prospect mining or customer engagement.

 

6. To become an entrepreneur  or a Business OwnerImage result for black men To become an entrepreneur  or a Business Owner

Digital Marketing is an important skill to realize this dream for anyone who aspires to be an entrepreneur.

For any business owner, acquiring new customers is always a priority. Given the growing Internet user base, there’s no better medium than digital media for customer acquisition.

 

7. Expand your skill setImage result for black men expand their skill set There are people who’ve got the specific skill set (e.g. SEO or SEM) or experience in digital marketing and want to expand their horizon across various areas of digital marketing for career growth.

8. Fulfill your dreamImage result for  fulfill your dream in digital marketing

You must be having a dream to work or start something on your own. So this is the time for you to step up and learn digital marketing so that you can chase your passion.

9. Freelancing opportunitiesRelated image

 Doing a course in digital marketing can open up a lot of freelancing opportunities. You can write content for others, do social media marketing, website development, graphics designing to name a few.

10. Trending professionImage result for black men digital marketing trends profession

Digital marketing as we all know is a trending profession. Every brand today is turning towards it because the audience is there on social media website like Facebook, Instagram, Twitter and so on.

 

11. Will Get You Better Pay and PreferenceImage result for a happy black digital marketer

Digital marketing is becoming the most sought-after skill. Being a student if you are pursuing graduation degree like B.com, B.A., digital marketing will get you preference over others and better pay.

Even now engineering students are also taking digital marketing seriously. It’s not wrong to say that digital marketing is an essential skill now.

12. You Can Start Your Own Venture or Creative ProjectImage result for a  Creative  digital marketing Project

You must have heard and know YouTuber, blogger, affiliate marketer that are becoming hugely popular among the present generation. Digital marketing plays the huge role there as well.

Through the knowledge of digital marketing, you can optimize your blog or channel so your audience can find you.

Besides this digital marketing will also help you to promote your startup at very low cost and you have total control, can measure and reach your consumer sitting another corner of the world or country.

 

13. Low investmentImage result for digital marketing is a low investment course

Digital marketing course is of low investment. If you want to start your own venture, then investing  in a Digital Marketing course is nothing. 

14. Stand Out to Potential EmployersImage result for Stand Out to Potential Employers

In traditional career opportunities, you have to wait for your degree and then go for internships to finally get placed somewhere, whereas starting digital marketing from your college itself gives you a wide array of opportunities to kick start your own career before you even set your foot at the workplace. Your light weight paper resume will carry so much weight and the potential employers are more likely to hire you. It is just like an internship, by yourself, for yourself.

15. Growth Rate of Digital MarketsImage result for digital marketing african men  user growth

Digital marketing is a rapidly evolving industry and statistics reveal that this industry will experience a rapid increase in job opportunities which may reach to approx 1,50,000 jobs by the year 2020. 

16. Boost Family Business

Digital Platform is the cheapest yet the most effective way to promote business since digital markets are evolving and the consumer is redirecting to digital means. People are spending more time online and hence it becomes the best source for increased visibility of the brand.

 

17. A Wide Variety of Dynamic Career OpportunitiesImage result for A Wide Variety of Dynamic Career Opportunities

Unlike any other computer course or degree programs, digital marketing gives you a huge scope and multitude of job options. If you compare, you will find these jobs are quite interesting and dynamic.

These jobs are perfect for the youth who want fun, thrill, explore and create something new, love challenges and also have freedom in their work. That’s the kind of lifestyle which is possible with a career in digital marketing.

 

18. CertificationsImage result for a black digital marketer with a certification

Certification in digital marketing is an add on to your resume which will filter you from the rest of the crowd and put you into limelight in front of the potential employer with increased chances of getting hired. You can learn digital marketing and apply for various online exams offered by Google, Facebook, Hubspot etc and earn an edge over others.

 

19. Increased Job ValueImage result for increased job value for a black digital marketer

An obvious benefit of a digital marketing course is that it increases your value.

Digital marketing courses are also a great way to gain exposure and insight into the various roles within the digital marketing world. Having a singular focus is great, but for your marketing agency to grow you’ll need a well-rounded understanding.

 20. Strengthen Your SkillsImage result for strengthen skills  for a black digital marketer

Even if you aren’t interested in learning new skills,you can learn new information about the skills you already have. Where there is a digital marketing course, useful learning can be had. Look at the most successful people you can think of – people like Bill Gates – and notice they’re always learning.

21. Establish Your SkillsImage result for establish your skill

Digital marketing courses and certifications are a great way to show that you have a good grasp on the basics. You will need to pair the courses with actual work experience, but early on a course will show that any success you’ve had will be repeatable. And until you have work experience, a course or certification might tempt people to give you a shot.

 22. Digital marketing forms the backbone of today’s economy.Image result for Digital marketing forms the backbone of today’s economy It is a skill that everyone should have irrespective of their job profile.

 23. There are Digital Marketing Opportunities Everywhere Image result for Digital Marketing Opportunities

Digital Marketing should and will be used by companies of every size and scale – be it large enterprises, government organizations, startup or a nearby mom n pop store. And hence, there are opportunities everywhere.

24. Digital Marketing is a High Demand Skill-set

Image result for black man Digital Marketing is a High Demand Skillset

56% of the companies surveyed with plans to hire this year will be including digital marketing expertise.

That will make it more important than ever for people in the industry to seek training to remain relevant and valuable in this changing job market.

 

25. Growing Demand for Digital Marketing PositionsImage result for Digital Marketing Positions

There is continuous growth for digital marketing positions across industries and markets.

 

26. The skills are in demandImage result for digital marketing africa 

The skills are in demand and businesses are   wanting to power their marketing efforts by strengthening their digital marketing offering

 27. You Can Start Your Own Venture or Creative Project

Image result for digital marketing africa

You must have heard and know YouTuber, blogger, affiliate marketer that are becoming hugely popular among the present generation. Digital marketing plays a huge role there as well.

Through the knowledge of digital marketing, you can optimize your blog or channel so your audience can find you.

Besides this digital marketing will also help you to promote your startup at very low cost and you have total control, can measure and reach your consumer sitting in another corner of the world or country.

 28. Promoting and selling your products onlineImage result for digital marketing africa

Promoting and selling your products online is an easier way to gain revenue. Well, there are many ways and strategies to do this.

Moreover, there is a huge demand for digital marketing professionals. 

29. Digital InvasionImage result for Digital Invasion There is a digital invasion taking over all aspects of communication, making it the best way to reach an audience.

There is a digital invasion taking over all aspects of communication, making it the best way to reach an audience. 

Digital marketing jobs are required to support advertising on social media as it continues to grow.

 

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