• Marketing Fundamental
  • Connecting With Customers Online
  • Why Are People Going Online
  • Who Uses Digital Marketing
  • What Is Online Marketing/Digital Marketing
  • Component Of Digital Marketing
  • The Digital Marketing Landscape
  • The Marketing Funnel
  • The Buyer Journey
  • Understanding email marketing
  • Creating an email marketing
  • Creating an automated mail
  • Creating a Landing Page
  • Tools to launch successful campaigns
  • Measuring the success of email
  • Building a social media marketing plan
  • What is social media marketing
  • Who’s using social media
  • Marketing with Facebook
  • Marketing with Instagram
  • How SEO Works
  • Essential Optimization Techniques
  • Configuring Google Console
  • Conducting Keyword Research
  • Conducting A Quick Site Audit
  • Crafting A Content Strategy
  • Leveraging Local Search
  • Introduction To Search And Display
  • Signing Up For An Adwords Account
  • Understanding The Adwords Structure
  • Launching Text Search Ad’s
  • Launching Display Search Ad’s
  • Launching Video Ad’s Campaign
  • Deciding On Your Budget
  • A Look At Your Budget
  • General Reports
  • What is content marketing?
  • Creating a content planning model
  • Blogging
  • The importance of defining three strategies
  • Building a business strategy
  • Building a brand strategy
  • Building a marketing strategy