COMPLETE DIGITAL MARKETING COURSE
PRACTICAL TRAINING + ASSIGNMENTS + LIVE PROJECTS
Take Your Business & Career to the Next Level
REGISTER TO ATTEND
UPDATED COURSE CONTENT
Digital Marketing is vast and expanding, as such the curricula of Digital Marketing Courses must keep being updated. The regular updates on our courses and their curricula keeps this Digital Marketing Program a league apart from that of other Digital Marketing Institutions. Our approach to Digital Marketing training is exhaustive. You will learn various techniques of Digital Marketing through a series of 44 Modules.
The number of modules in this online Digital Marketing course for each domain will vary based on the importance and effectiveness of each domain. Each module will typically be delivered in one week. For you to learn all the modules of Digital Marketing in the duration promised, we will conduct multiple online classes every week.
We believe that taking up an Online Digital Marketing Course is the best way to train in Digital Marketing. Our experience of being in the training industry since 2017, along with the apparent requirements of learning Digital Marketing make the case clear for us. Since, all of the research and application on Digital Marketing takes place online, you have to be on this platform to learn.
COURSE CONTENT
LEAD GENERATION & EMAIL MARKETING
Course Unit Worth: $4,000
Introduction to Email Marketing
Customer Segmentation
What are Lead Magnets?
Lead Magnet Task
Lead Margnet Examples
Nurturing Your Leads
Stages Of Campaign
Drafting you Emails
Creating your Campaign
Landing Page
- Conversion Oriented Landing Page Design
- Creating a high Converting landing Page
Conversion Optimization
Automation
- Understanding Mail Automation
- Creating a Automation
Effective Email Content
- Conversation
- Relevance
- Incentives
- Timing
- Creative & Copy
- Attributes
SOCIAL MEDIA MARKETING
Course Unit Worth: $7,000
Getting Started with Social Media Marketing
Introduction to Social Media
Facebook Marketing
Introduction to Facebook Marketing
Setting Up Facebook page
Facebook Campaign Objective & Goal
Planing an Effective Facebook Campaign
Facebook Analytics
Marketing on Instagram
- Optimizing your Instagram business profile
- Crafting an Instagram content strategy
- Best Practices
- Influencer Marketing on Instagram
- Analytics & Measurement
- Instagram Ads
LinkedIn as a Marketing Platform
- LinkedIn for Personal Branding
- Brand Marketing on LInkedIn
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads
Twitter Marketing
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist
Snapchat Marketing
- Snapchat for business
- Building a following
- Driving Engagement
- Analytics & Measurement
Social Media Marketing Tools
- Hootsuite
- Buffer
- TweetDeck
- Sprout Social
SEARCH ENGINE MARKETING
Course Unit Worth: $3,050
Introduction to SEM – Fundamentals & Case Studies
- Consumer Journey
- What is SEM? Why SEM?
- What is Google AdWords? Why Google AdWords?
- Google Network
- AdWords Terminologies
- How Does the SEM Auction Work?
- Structure of an AdWords Account
- Campaign Types – Introduction to Search, Display (including Videos),
- Shopping and Mobile-specific campaign types, and when/why to use them.
- Creation of Search Network Campaign
- Ad
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
GOOGLE DISPLAY MARKETING
Course Unit Worth: $2,980
Creation of Google Display Network
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
GOOGLE VIDEO MARKETING
Course Unit Worth: $2,070
YouTube Marketing – Introduction & Ad Formats
- YouTube Ad Formats
- YouTube Campaign Creation
- YouTube Analytics
- Video Campaign Optimization Tips
SEARCH ENGINE OPTIMIZATION
Course Unit Worth: $6,098
Introduction to SEO
How do Search Engines work?
- Indexing & Crawling Basics
- Optimizing Crawl Budget
- Intro to SEO
Organic Search vs. Paid Search Results
- Anatomy of a Search Result (Search Snippet)
- What is On-page SEO (Content, Architecture, HTML)?
- What is Off-page SEO/Link Building (Social, Content-based, PR)?
Keyword Research
- Finding Seed Keywords: Mind Map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
- Google Keyword Planner Tool
On-page SEO
HTML Basics
- Web Page Basics: What is HTML, JavaScript,CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
Technical SEO
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
- 301 Redirects
Off-page SEO
Link Building
- What is Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
LOCAL SEO
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local Listings/Citations
Backlink Audits using SEMrush.com
- Backlink audit of one website
- How to audit backlinks of competitors and gain insights?
SEO Audit, Tools, Measurement
SEO Audits
- What are SEO Audits?
- Different Types of SEO Audits
- Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
- Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
- Google Search Console
CONTENT MARKETING
Course Unit Worth: $4,000
Content Marketing (in association with LinkedIn) [1 Module]
You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.
- Myths about Content Marketing
- Identifying & creating “Good” Content
- Framework to begin a content marketing program
- How to show ROI for content programs
- About key resources and tools to create and curate content
Lead Sourcing [1 Module]
- How To Use Google To Source Information
- How To Use Google To Ping Specific Domains For Information Such As Email Ids
- How To Validate Email Ids
- How To Source Segmented Database(however Possible)
- Learn To Source Email Ids Of Anyone Who Represents A Corporation
- Understand how to Source Information Directories
- Learn About Known Sourcing Softwares/apps/plugins
- Learn How To Use Sourced Databases
SALES FUNNEL & CUSTOMER BEHAVIOUR
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MINI-IMPORTATION
Course Unit Worth: $1,000
Introduction to Mini Importation
Picking a Niche (Product)
Marketing Research
Importation from China
Importation from China
STUDENT FEEDBACK
chukwuma Amadigwe
10:10 14 Feb 20
The training was so practical and effective. Very sound, conducive environment. I came to the training a novice but now… i can say i am a certified chartered social media and digital marketer. highly recommended.read more
carrera ventures
09:58 14 Feb 20
CISMD optimized my experience with their lecture. conducive environment with well experienced tutor. i will recommend… others to join .read more
LinksRealty NG
15:02 30 Jan 20
The training has been so practical and effective, ive been able to see marketing from another dimension and make use of… the knowledge gotten for proper implementation on promoting my business on the digital world. This training has taught me that business has gone digital and be more strategic on how to generate prospects.read more
Olalekan Abolore
15:01 30 Jan 20
The class is practical and the instructor is makes interesting by teaching on what is trend. i have the valuable for… the free paid. keep it upread more
Benjamin Nwachukwu
15:00 30 Jan 20
Superb! Educative!! and Informative!!! I came into this professional course as a novice, but today I can rightly said I… am a Certified Digital Marketing and Social Media Expert.All thanks to CISMDMread more
beatus concept
09:52 10 Jan 20
CISMD training is the best when it comes to equiping yourself with digital marketing skills. I recommend this to any… one wish to go in that part. You will never regret itread more
Victor Ige
09:50 10 Jan 20
A great place to learn and be digitally inclined. To take your brand/organization/firm to the next level, this place I… recommend for you.read more
Motunrayo Naiwo
12:57 15 Dec 19
I wanted my ideas to come to life, I wanted to have a grip of my social media business and digital marketing and… choosing CISMDM is one of my best decisions. The learning environment is very conducive and learning was made fun and very practical.read more
Favour Chinaza
12:08 12 Dec 19
CISMDM is one place i would love people to experience. its is a place when your ideals are turn into vision, its a… training center everyone is encourage to attend because of the recent globalization in the universe. i can beat my chest to say that i have achieve more in and has been enlightening more about globalization .read more
Chinwe Remi-Lawal
12:40 30 Nov 19
Training centre is strategically located on the major road and easy to locate. Spacious structure with good packing… space.Training is well structured and practical-based with very good after class support.read more
Precious Diamond
13:44 15 Nov 19
This institute is a well known organization that is made of great potential. they known of what what they are the have… impacted knowledge to people on digital marketing which am a lucky one to have come in contact with them. Am happy i have acquired knowledge on the training. long live CISMDM.read more
styven lawrence
13:40 15 Nov 19
My experience at CISMDM was no doubt an exceptional one. Rather than a two step flow communication, there is rather a… one step flow communication between the teacher and students. As a way of helping the improvement level of the students, there is always a freedom of expression and asking question, which ultimately come with express answers for broader knowledge and understanding.read more
Michael Olamipo
12:09 03 Sep 19
The chartered institute of social media and digital marketing is an amazing institute really enjoyed the lectures and… everywhere is well organized you should try them i bet u gonna enjoy it 100%read more
Rotimi Robert
10:23 31 Aug 19
Want to learn digital marketing? You should register for a digital marketing course here, because they will teach you… the basics and how to make it work. You will not regret it!read more
SUCCESSPLUZZ INT’L
14:54 22 Aug 19
After attending your seminar, I feel very motivated, but not in that naive, temporary way – I really feel like I can do… this. Your practical advice on finding clients and real-life examples of success despite a ‘down’ economy helped me realize that my only limits are the ones I place on myself. Thank youread more
Ahmmed Olaide Akinyemi
14:48 22 Aug 19
I trained here as a certified digital marketer. They are real and organized
Bright Ehiosun
14:48 22 Aug 19
Digital Marketing Tutorial have been exciting with CISMDM, i look forward to harnessing the knowledge i have now to… shoot my idea to the world. Thanks to Ifedayo of CISMDM.read more
iwaeni sola
09:18 25 Jul 19
I attended the Institute to develop a skill set in social media and digital marketing and to get certification…what I… have learned over this period has blown my mind and shift my paradigm about marketing as a whole. I am grateful I came for this course. Thank you CISMDMread more
Josephine Oboirien
09:11 25 Jul 19
Detailed teaching, practical and very customer friendly. You guys are the best in town truth be told
seunfunmi SOWEMIMO
09:06 25 Jul 19
The digital marketing training is so rich and benefiting, i have learnt a lot and also am recommending this institute… for any one willing to enhance his/her skills on digital marketing..read more
Emmanuel Aiyepada
12:26 13 Jul 19
I am undergoing a digital marketing training and its a great place to be, nice tutors and a great environment that… supports learning.read more
Kayode Okedara
11:36 11 Jul 19
Being a student of this institute (cismdm), has turned my opinions and understanding about DM (Digital Marketing)… around. It has been more than enough with daily practicals. No dull moment at all, no student is left behind. Am glad I avail myself. Keep it up (cismdm).read more
stephen ikebuogo
11:36 11 Jul 19
cismdm is an institute of the highest standard when it comes in digital marketing skills…providing indepth and… practical training,money well invested Thank you cismdm.read more
Omotayo Olatunji
11:26 11 Jul 19
CISMDM is an institute that gives the best on digital marketing, giving the best mentorship and the relevant materials
